BCG Growth-Share Matrix Guide

The BCG Growth-Share Matrix is a portfolio analysis framework used to evaluate different products, services, business units or businesses based on market growth and relative market share. How you can evaluate your business or products and services on these 2 dimensions, for the sole purpose of designing your business strategy, the next obvious move in your business. While this matrix was originally developed by BCG (Boston Consulting Group), it is widely used by businesses across the world, and is applicable to every industry.

This guide explains the framework as well as become your guide to using this framework strategically, without hiring any expert management or strategy consultant.