What marketing strategies should I follow?

In the previous article, I told you about how should you face today’s competitive market. In this article, I would share with you the different ways for marketing and promotion of your products and services.
No marketing strategy is enough in itself. You may have to follow different strategies targeting different customer base. The main factors that affect is how well we know our customers. Knowing your customers, their taste ‘n’ preferences, and their needs and satisfactory level is must while following any strategy. There are different modes of marketing: Offline Marketing and Online Marketing. Offline marketing consists of several ways e.g. printing, hoarding, brochures, pamphlets. etc. While online marketing includes social marketing and digital marketing. All these ways of marketing have their some pros and cons which I’ll share with you in coming articles.